YouTube and Real Estate in Peterborough and the Kawarthas

 

The top three websites in the world are Google, Facebook and YouTube, according to Alexa, the internet information company.

 

First of all, do a search on YouTube for “Real Estate ‘Your City’”. What did you find? Probably a lot less competition than you would have found at Google or one of the other search engines. 

 

Now, consider how many people use YouTube in a day? 60% of all online time is currently spent watching video. If you are not showing up under a YouTube search for real estate in your area, you are leaving a lot of business on the table. 

 

Secondly, video is the best current method of selling almost anything. Consider, you get to make your own TV commercial and show it on your own channel!

 

Video is the world’s new way of communicating, and if we want to succeed at anything, we need to go with the flow of current technology.  Dig in your heals, and you will dig your business right in with them.

 

Creating your own You Tube site or Channel is free and simple. You can find the instruction in our video here.

 

Any content with the proper title, description and tags will show up in a relevant YouTube search, so find, film or create some content for those searches to find.

 

Your YouTube videos can be simple slide shows of your active listings, videos of yourself, walk through video tours of properties, or videos of your area. You can develop lots of content of actual value to viewers, without ever getting in front of a video camera yourself, or even owning one. 

 

Remember, all social media are just outposts for your primary website, so link your YouTube site back to your website, and maybe post some of those videos on your site as well.

 

Welcome to the world of video marketing!

Peterborough Real Estate – How to Make and Use QR Codes

 

A QR Code allows you to augment any print material with online content. This little square can encode a web address, email address, or other information and be used in your print advertising, on flyers, even on your business card. The code can be scanned with any smart phone to deliver the information you have encoded.

Your newspaper ad can include a QR Code that takes the user to your webpage, or the virtual tour of the property. Your business card can include a QR code with your contact infomation that can be saved directly to the users phone or downloaded to their computer. The applications for these codes are endless and unlike most evolving technology, this takes no time at all to learn to use.

To Create a QR Code:

• Use our QR Code Creator below.
• Copy the web address, or 'URL' of the page you want to send your clients to.
• Paste it into the form on the right.
• Click 'Submit' and A QR Code image will be created below the submit button.
• Right click the image
• Select 'Save As' and save the image to your computer.

Use this image or 'QR Code' on any printed material that you want to augment with online material.

Peterborough Real Estate Marketing- QR Codes

 

Collabrestate.com  would like to offer our Peterborough and Kawartha Lakes Real Estate clients, a simple, free but very valuable marketing tip.

 

Collabrestate is located in Peterborough Ontario, and we’ve been involved in Real Estate Internet Marketing since 1998. Today, the internet is omnipresent in our lives. Laptops, tablets and smart phones keep us connected no matter where we go. It’s fascinating – and it’s offering new opportunities every day. 

 

I feel part of my job is keeping my Real Estate clients in Peterborough and the Kawartha Lakes informed of those developments and opportunities as they apply to the real estate industry. 

 

So, here is a simple, free, powerful marketing tool you can put to use TODAY! 

 

QR Codes!

 

You’ve probably seen them – little square boxes with a pattern of dots in them.

 

These little boxes encode information: a web address, contact information, a text message, a phone number… 

 

Anyone with a Smartphone can scan this coded box and the information it contains is delivered to their phone. So, in essence, this is a manner in which you can deliver digital information in a printed format.

 

There are a number of ways you can use these codes but I think the most valuable, is to use it to provide potential buyers with instant access to each of your individual listings. 

 

The QR Codes allow you to provide that link anywhere that listing is shown in print. 

Print Advertizing –  Peterborough Newspapers, Kawarthas Magazines

Listing Flyer

Mail Drop

Lawn Sign

Window Displays

Anywhere the listing is represented in print!

 

It’s simple! It’s free! It’s powerful!

 

So here are a couple of scenarios. 

 

A potential buyer scans the QR code in your newspaper ad, and can instantly see all of the details and photos for the listing as shown on your website. 

A potential buyer drives past your lawn sign, pulls over and scans the QR code on the lawn sign, and can see a virtual tour of the house immediately. 

A potential buyer sees the listing in the window of the brokerage office scans the code and instantly has the option of sending you a text to arrange a viewing.

 

The QR code can offer the user a link, or generate a text or email to you asking for more information or a showing. What information the QR code contains is entirely up to you.

 

I’ll quickly show you how to do this – if you’d like a full lesson please click through and watch the second video.

 

I’m sure with a little thought you will find endless uses for this marvelous little tool. Just keep in mind, the power of the QR Code is in the opportunity to deliver digital information in a printed format – so any printed material you use is fair game! 

 

I look forward to opening the Peterborough and Kawarthas Real Estate papers and magazines over the next few months and seeing how you have put QR codes to use in your marketing.

Peterborough Real Estate – How to Make and Use QR Codes

 

A QR Code allows you to augment any print material with online content. This little square can encode a web address, email address, or other information and be used in your print advertising, on flyers, even on your business card. The code can be scanned with any smart phone to deliver the information you have encoded.

Your newspaper ad can include a QR Code that takes the user to your webpage, or the virtual tour of the property. Your business card can include a QR code with your contact infomation that can be saved directly to the users phone or downloaded to their computer. The applications for these codes are endless and unlike most evolving technology, this takes no time at all to learn to use.

To Create a QR Code:

• Use our QR Code Creator below.
• Copy the web address, or 'URL' of the page you want to send your clients to.
• Paste it into the form on the right.
• Click 'Submit' and A QR Code image will be created below the submit button.
• Right click the image
• Select 'Save As' and save the image to your computer.

Use this image or 'QR Code' on any printed material that you want to augment with online material.

Peterborough Real Estate Marketing- QR Codes

 

Collabrestate.com  would like to offer our Peterborough and Kawartha Lakes Real Estate clients, a simple, free but very valuable marketing tip.

 

Collabrestate is located in Peterborough Ontario, and we’ve been involved in Real Estate Internet Marketing since 1998. Today, the internet is omnipresent in our lives. Laptops, tablets and smart phones keep us connected no matter where we go. It’s fascinating – and it’s offering new opportunities every day. 

 

I feel part of my job is keeping my Real Estate clients in Peterborough and the Kawartha Lakes informed of those developments and opportunities as they apply to the real estate industry. 

 

So, here is a simple, free, powerful marketing tool you can put to use TODAY! 

 

QR Codes!

 

You’ve probably seen them – little square boxes with a pattern of dots in them.

 

These little boxes encode information: a web address, contact information, a text message, a phone number… 

 

Anyone with a Smartphone can scan this coded box and the information it contains is delivered to their phone. So, in essence, this is a manner in which you can deliver digital information in a printed format.

 

There are a number of ways you can use these codes but I think the most valuable, is to use it to provide potential buyers with instant access to each of your individual listings. 

 

The QR Codes allow you to provide that link anywhere that listing is shown in print. 

Print Advertizing –  Peterborough Newspapers, Kawarthas Magazines

Listing Flyer

Mail Drop

Lawn Sign

Window Displays

Anywhere the listing is represented in print!

 

It’s simple! It’s free! It’s powerful!

 

So here are a couple of scenarios. 

 

A potential buyer scans the QR code in your newspaper ad, and can instantly see all of the details and photos for the listing as shown on your website. 

A potential buyer drives past your lawn sign, pulls over and scans the QR code on the lawn sign, and can see a virtual tour of the house immediately. 

A potential buyer sees the listing in the window of the brokerage office scans the code and instantly has the option of sending you a text to arrange a viewing.

 

The QR code can offer the user a link, or generate a text or email to you asking for more information or a showing. What information the QR code contains is entirely up to you.

 

I’ll quickly show you how to do this – if you’d like a full lesson please click through and watch the second video.

 

I’m sure with a little thought you will find endless uses for this marvelous little tool. Just keep in mind, the power of the QR Code is in the opportunity to deliver digital information in a printed format – so any printed material you use is fair game! 

 

I look forward to opening the Peterborough and Kawarthas Real Estate papers and magazines over the next few months and seeing how you have put QR codes to use in your marketing.

How do I get my Real Estate Website Found?

You and every other real estate professional, wants their web site at the top of Google for a search for ‘real estate your-city’. Now let’s get realistic. There are only 10 top ten spots on Google – and everyone can’t be there. You can assume in most cities that the top few spots will be taken by the local board, large brokerages, and pooled sites.

So, how do you win? The internet, by its very name, is an interconnected net of links. Creating links, anywhere on the internet, that connect back to your site, and including your name, profession, and brokerage everywhere you create these links, will increase your overall internet ‘weight’, or internet presence. You may never get to the top ten of Google, but there are many, many other ways to get traffic.
Get your name, profession and location showing up connected, in as many places as possible on the internet! Use YouTube, Google, Facebook, Twitter, Linkedin, MySpace, your personal website, your brokerage web site, and your blog … anywhere reputable you can put it.
Use all of these on a professional level. Link them all together, provide the information you want your potential clients to know about you on each one. Just this alone will increase your overall ‘weight’ on the internet.
Do you have a blog? Writing a short blog on a regular basis is a great way to increase your traffic. In your blog entries, use words you think users would use to search for you.  Work these words througout the article as you write, The search engines will find these words – real estate, home, house, commercial, waterfront, cottage, your city, your name, your brokerage – and this will improve your ranking.
Buy Google Ad-words. This works really well if you have a particular niche market that you serve or would prefer to serve. If for instance you want to focus on a certain lake, a specific area of town, a specific type of buyer or seller etc. Find words you think users would enter to search for that type of property or realtor and sign up for a Google Ad words account.  Google will provide you with an amount they will charge to have your site show up as one of the sponsored links above the search results. This is a great way of getting your name recognized.
Make sure your website provider is helping you get traffic. Some sites are designed in such a way that Google isn’t able to read the information required to index your site. And if Google can’t find you, no one can. Some sites are also designed in such a way that they load slowly on some machines and not at all on others. If possible, test your site on a number of computers with different internet set ups and different software and make sure it displays properly – even on dial up. Using the newest hottest thing is great, unless it prevents users from accessing your site.
Another way your provider can help drive traffic to your site is by pooling your listings with other agents in the area, to create a larger volume of listings for the user. A large pool of sort-able listings is a very big draw for the public. This is NOT the same as showing all the listings from your brokerage on your site. The public does not want to scroll through hundreds of listings running down your page; they want to be able to sort or search a larger source of listings to find what they are looking for. This is what Collabrestate offers their clients: Their own personal website, as well as extra traffic driven to their sites from the pooled site.
Ad these up, and you will create traffic to your site, and traffic = business.